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Wednesday, May 23, 2012
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Sports Marketing

MAAC Launches 30th Anniversary Championships Branding

Fri, Oct 01, 2010

In keeping with the celebratory events of the 2010-2011 academic year and its 30th Anniversary, the Metro Atlantic Athletic Conference (MAAC) has unveiled a family of championship marks, providing a new visual identity for the 17 MAAC Championship events.

Northeast Conference Signs with LRG

Thu, Sep 30, 2010

The NEC has hired LRG to help maximize exposure opportunities for both NEC branded product and NEC cross-branded product at retail, online and at championship venues. LRG also has licensing agreements with many of the NEC schools.

Summit League Announces Partnership With American Airlines

Thu, Sep 30, 2010

Summit League Commissioner Tom Douple announced today that American Airlines has signed on as the presenting sponsor of the 2010-11 Summit League Championships and as the Official Airline of The Summit League.

Marketing Geared Toward Sweetness

Wed, Sep 29, 2010

A lollipop manufacturer has struck a deal with 144 independent college bookstores to market and sell lolllipops focused on each institution's football, basketball, and baseball teams according to PRnewswire.com.

AAA Mid-Atlantic Partners with Maryland

Wed, Sep 22, 2010

AAA Mid-Atlantic has entered into a corporate partnership with Terrapin Sports Marketing. The new five-year agreement confirms that AAA will be a sponsor of the University of Maryland through the 2014-15 Football and Basketball seasons. The foundation of the new partnership will be AAA’s entitlement of the AAA Red Zone student section.

Study Analyzes Female Interest in College Football by Conference

Wed, Sep 22, 2010

Chris Baysden of the Triangle Business Journal describes the highlights in a recent study on female fan interest in college football which indicated a strong connection to SEC schools.