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September 2010, Sports Marketing
Study Analyzes Female Interest in College Football by Conference
Chris Baysden of the Triangle Business Journal describes the highlights in a recent study on female fan interest in college football which indicated a strong connection to SEC schools.
That insight comes from new research performed by New York City-based Scarborough Sports Marketing. The firm found that about one-fifth – or 19 percent – of avid female college football fans attended an SEC game, listened to one on the radio, or watched on television during the past year, according to a written statement. To read more, click here.
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