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September 2010, NCAA-Conferences
Smith Points to Revenue Streams as Guiding Realignment
Gene Smith sees the growth of television revenues as the cause of expansion and the guide for further realignment.
'If you look back over the history of college sports, the one thing that's constant is change," Smith said. 'One of the largest areas of revenue for all of us is television money. People don't want to talk about it, but it's true. The reality is, as television changes, and all the mediums change for communication, the conferences have to shift in order to maximize revenue opportunities off of them."
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