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September 2010, Sports Marketing
Marketing Geared Toward Sweetness
A lollipop manufacturer has struck a deal with 144 independent college bookstores to market and sell lolllipops focused on each institution's football, basketball, and baseball teams according to PRnewswire.com.
The sweet Collegiate Sports line will be featured in a new program set up with ICBA/The Independent College Bookstore Association's 144 member colleges such as University of Tennessee, University of Missouri, University of Wisconsin, University of Oregon, University of Texas, Boise State University, and California State University Fullerton (a college with a leading baseball team). Special "licensed" lollipops include top colleges such as the University of Southern California/USC and Michigan State University/MSU. To read more, click here.