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September 2010, Sports Media
espnW Coming Soon
Coming soon to the sports world is an attempt by ESPN to more effectively reach its female audience. espnW is going to start as a blog and depending on its reception it could evolve into its own channel.
The network plans to make espnW a new sub-brand that will soon begin as a blog and could end up being its own TV channel. Says ESPN vice president Laura Gentile: "I think espnW-branded programming is in the cards, but I can't say whether we'll make it into a network."
Gentile is overseeing a retreat this week at a Southern California resort — which includes athletes such asShannon Miller, Jennie Finch, Laila Ali, Julie Foudy and Marion Jones, as well as lots of sports marketers — to toss around ideas for espnW. To read more, click here.