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October 2010, Cover Stories
UMass Eyes UConn's Investment in Football
“We have to realize our potential as the state’s flagship campus, and a part of that has to be improving athletics — be like what Ohio State is for Ohio and what the Madison campus is for Wisconsin,’’ UMass Amherst Chancellor Robert Holub said. “If we act more like a flagship, then the funding will come.’’
Ten years after UConn moved to college football’s highest level, school officials say the considerable investment in athletics is paying off by introducing the school to potential applicants, fostering alumni loyalty, and improving legislative relations.
UConn’s success is being watched closely in Amherst, where the University of Massachusetts, seeking ways to bolster its reputation and finances, is wondering if a greater emphasis on sports — sure to be controversial on campus — could help.
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