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May 2010, Sports Marketing
USC and LRG Form Strategic Partnership
The Licensing Resource Group (LRG), a trademark management firm specializing in the collegiate licensing industry, announced that it has formed a new strategic alliance with the University of Southern California (USC). Under this new agreement, LRG will provide USC with expanded licensing management services including royalty management, compliance and audits, and marketing/merchandising.
"This new agreement enables us to maintain the strategic direction of our program while leveraging LRG's software systems, administrative services and retail marketing capabilities." To read more, click here.
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