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May 2010, Cover Stories
PAC 10 Extremely Undervalued Says Commissioner
With the ACC's recent television deal concluding at $155 million per year, Larry Scott says the PAC 10 is the most undervalued conference and he intends to do something about it.
"What the Big Ten has done with its network and what the SEC has done (with ESPN and CBS) took things to another level. It's all indicative of the value college sports can bring to the media. To read more, click here.
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