May 2010, Sports Media
All Longhorns Network Could be Next
Texas AD DeLoss Dodds thinks the idea of an all Texas sports network makes a lot more sense than a Big 12 network. While saying he is committed to the Big 12, Dodds is confident the Texas market wants to see an all Texas network.
"I always thought that individual institution networks serve institutions better than the conference network. Texas people would rather be able to go to the Texas network and catch all of our sports and all of our events and all of our academic side rather than going to the conference network, where one-twelfth of the inventory will be Texas." To read more, click here.



