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March 2012, Sports Business
Shockers Retain Rhycom Sports for Consulting Project
Wichita State University’s Intercollegiate Athletics Association has retained Overland Park, KS-based Rhycom Sports to provide a comprehensive review and analysis of WSU’s sponsorship and broadcast rights.
The evaluation by Rhycom Sports will include a review of WSU-ICAA’s signage, game broadcast media, print media, title sponsorship, digital media, interactive media and other inventory. Rhycom Sports will recommend new assets, provide an assessment and valuation of the department’s multimedia rights and help guide the school through the process of outsourcing its rights. Most athletic programs now outsource the sales and management of their sponsorship and broadcast rights.
“I’ve always thought highly of Wichita State’s athletics program and their sponsorship sales efforts,” said Rhycom Sports President, Mike Behymer. “They do an excellent job.” Rhycom Sports’ primary focus is to determine if there are opportunities to increase revenue from the school’s multimedia rights, either through an outsourced effort or remaining in house, a release provided by the company stated.