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June 2010, Sports Business
PAC 10's New TV Deal Not Really Helped By Colorado and Utah
When the PAC 10 concludes a new television deal in the next year the revenue will be significantly higher than it currently is, but the addition of two small market teams will not be the driving force.
"Colorado and Utah don't add that much," said A.J. Maestas, president of Chicago-based Navigate Marketing, which helps schools assess their market value. "At the end of the day, it's about households, ratings, the total market that you reach. Although they're great markets, because there are some real strong markets in the Pac-10 like Los Angeles, you really don't add to the total average market. To read more, click here.
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