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June 2010, Sports Marketing
Arkansas to Reap $1.8 Million from Naming Rights Deal
A deal that puts AT&T's name on the field at War Memorial Stadium in Little Rock is potentially worth up to $1.8 million over a 10-year span. At%T will pay approximately $180,000 per for the field's naming rights.
Gary Smith, chairman of the commission, said Wednesday that the deal was "very favorable to the stadium and is totally consistent with the value that was placed on the sponsorship by sports marketing professionals." To read more, click here.
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