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July 2010, Sports Business
Texas Gets Into the Energy Business
In a sign that no licensing deal is too bold for the Longhorns, the Sports Business Journal reported that Texas Longhorns Energy has been launched. Partnering with an existing energy company, Texas fans will now be able to buy electricity and natural gas in deregulated markets from their favorite team. No word on whether that will keep you warmer or cooler from other types of energy purchases.
The electricity will be supplied by Champion Energy Services and is being touted as 100 percent renewable energy to alumni and fans in deregulated regions of Texas. Every new account will generate funds for the University of Texas and consumers will receive Longhorns merchandise, memorabilia, access to events, ticket discounts and other benefits as incentives, including likely co-promotions with other UT sponsors. To read more, click here.