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July 2010, Sports Business
Plan, Commitment and Money Reshape Athletics at Louisiana Tech
Ethan Conley of The News Star reviews how Louisiana Tech has been reshaping its approach to athletics and football and how those changes and investments are paying off.
With expenses like travel and scholarships being mostly inflexible, Tech had little cash left for the things that could help it land the best players and improve the on-field product — like coaching, equipment, recruiting, and facilities. But that’s changing. The university has made a concerted effort in the last few years to become a force in athletics, and the results are already evident. To read more, click here.
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