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July 2010, Cover Stories
Pac-10's Mission to Create TV Value
Jon Wilner of the San Jose Mercury News writes about the Conference's East Coast promotional blitz that included stops at the New York Times and ESPN headquarters, as well as its annual preseason media gathering ... at the Rose Bowl.
"An activity like this, and taking our show to the East Coast — it's all designed to promote what we always felt was an undervalued conference," UCLA athletic director Dan Guerrero said. "It's all part of creating momentum going forward, as we head into our media rights negotiations.''
Those negotiations, set to begin next winter, are the key to the league's future — so important to its core mission that second-year commissioner Larry Scott has based his every move on them. To read more, click here.