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July 2010, Sports Marketing
Big Ten Network Making Big Cash Difference
The Big Ten Network has quickly become a major force and a multimillion dollar revenue generator for its members according to Joe Rexrode of the Lansing State Journal.
In the past three years, the Big Ten Network has supplied about $20 million to MSU and each of the other 10 Big Ten schools. It's easy to see, then, what the Fox-supported private network means to MSU and the rest of the conference it blankets with coverage and cash. And what its absence could mean. To read more, click here.
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