RSS 2.0 Feed
January 2012, Sports Business
The Pros and Cons of Sports Investing
"Investors in these uncertain economic times are looking for stability and predictability when they decide to invest extra dollars," Stephen Abraham writes in Investopedia. "Professional and college sports programs strike a strong emotional chord with their audiences. There aren't a lot of companies that can claim a higher brand loyalty to their businesses, than big-time athletics. Typically, this means their dollars will follow their hearts."
The National Football League (NFL) tends to market toward a more affluent or "able" customer base; an affluent family of four can easily spend over $1,000 while attending one sporting event. If this family attends 10 events per year, well, you get the picture.
Likewise, people spend serious money renovating entire rooms of their homes to show support for their alma mater.
To read more, click here.