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January 2012, Newsworthy
Professor Finds Institutional Value in Sports
Judith Scott-Clayton, an assistant professor at Teachers College/Columbia University, writes that the available evidence suggests that big-time sports can in fact generate big-time support for their institutions, far beyond what a narrow accounting of revenues and expenses might imply.
First, big-time sports are clearly a major source of “free advertising” in the form of press coverage: an analysis by economists at Northwestern University and Mathematica Policy Research found that athletics account for more than half of newspaper articles about public universities.
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