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January 2012, Sports Media
PAC-12 Going Digital
The Pacific-12 Conference is aiming to create what would likely be college sports’ largest and most futuristic mode of digital distribution yet — a wholly league-owned and operated platform for streaming content to tablets, smartphones, computers and smart TVs around the world. Not sure what that means, but it seems formidable!
The league believes the platform will be a key component to its future success and growth.
“We all know that TV today — from a dollars standpoint in terms of advertisers — there’s a lot of dollars there,” David Aufhauser, the conference’s new vice president and general manager of digital media, said in an interview. “But fast-forward five to 10 years down the line, and digital is going to be what holds the cards.”
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