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January 2012, Sports Business
LG Electronics Extends NCAA Corporate Partner Deal
LG Electronics USA, an official NCAA Corporate Partner, has extended its alliance with the NCAA under a new agreement that runs through August 2015. As an official NCAA Corporate Partner they will have exclusive category marketing and promotional rights related to all 89 NCAA championship events across 23 different sports, including the NCAA Division I Men's Basketball Championship and NCAA Football Championships.
The multi-faceted LG campaign, aimed at connecting with the NCAA's extensive network of collegiate sports fans across the country, helps bring the LG brand to life in the minds of LG's target consumers. The partnership provides LG with the opportunity to speak to more than 100 million passionate collegiate fans and alumni across 50 states, to show how LG's stylish design and smart technology can enhance their lives.
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