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January 2012, Sports Marketing
Kodak Was a Sports Marketing Giant
As Kodak fades away, the sports world has lost a dedicated sports marketing company in the college, amateur and professional sports industries.
Founder George Eastman once said, "What we do in our working hours determines what we have in the world. What we do in our play hours determines what we are." Kodak was a classic paternalistic company and one of Eastman's goals was to make Rochester the best place in America to raise a family.
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