January 2012, Sports Media
CBS Opens Site to App Makers
CBS Corp., in a move aimed at boosting its share of the nearly billion-dollar fantasy-sports business, is opening up its CBS Sports website so outside developers can create apps geared toward fantasy enthusiasts, the Wall Street Journal reported.
CBS Sports executives are now hoping to create a hub for this universe of mom-and-pop fantasy operators by letting them build products that will live on CBSSports.com. The site will offer free and paid apps, with CBSSports.com keeping a 30% share of sales of paid ones.
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