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Tuesday, May 22, 2012
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Sports Marketing

White Sox/Illinois Form Promotional Partnership

Fri, Mar 02, 2012

The relationship will allow Illinois fans special offers to selected White Sox games, suites, group sales, patio parties and Illini Day, which include a pre-game parade on June 1. The White Sox will also promote Illinois athletics.

Cal Berkeley Hires Marketing Expert

Sat, Feb 25, 2012

Ashwin Puri, who has more than a decade of marketing and sales experience in the NFL and NBA, joins Cal athletics as associate athletic director for sales, marketing and service.

CMU Signs with IMG

Sun, Feb 19, 2012

Central Michigan University will license its athletics properties to International Management Group, The new deal could put radio play-by-play of games, website and digital video, corporate sponsorships, venue signage and various other properties under one umbrella.