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Sports Marketing

Discover Signs 5-Game Deal with Orange Bowl

Sun, Aug 29, 2010

The four-year, five-game Deal with ESPN and the Orange Bowl Committee Includes 2013 Discover BCS National Championship Game.

IMG College Controls College Marketing

Sun, Aug 29, 2010

With the acquisition of ISP the college marketing sector is largely controlled by IMG. Approximately 75% of the retail sales of college merchandise is generated by schools now under contract with IMG College.

Former Nike Exec Buys Rocky Mountain New Football Unis

Sun, Aug 29, 2010

Billings, MT - The Rocky Mountain College football team has new road and home uniforms this season thanks to a former student.

Dreams, Inc. Acquires Collegiate Marketing Services

Sat, Aug 28, 2010

Dreams, Inc. a leader in the licensed sports products industry, announced that it has signed a letter of intent to acquire Collegiate Marketing Services (CMS) of Overland Park, Kan. CMS has managed the retail, game day and online merchandise operations for The University of Texas Athletics program since 2005.

Hawks Partner with New Era Ticketing

Sat, Aug 28, 2010

Saint Joseph's University has entered into a partnership with New Era Tickets to handle Internet and telephone ticket sales for Hawk men's and women's basketball games beginning with the 2010-11 season, it was announced by director of athletics Don DiJulia. New Era, owned by Comcast-Spectacor, offers state-of-the art ticketing services to college sports programs.

PNC Named Official Bank of Michigan State Athletics

Sat, Aug 28, 2010

The Michigan State Athletics Department announced Thursday, Aug. 26 a sponsorship with PNC Bank. The agreement includes designating PNC as the official bank of MSU Athletics and providing the bank with exclusive, in-venue signage for the financial services category at Spartan Stadium, the Breslin Center and Munn Ice Arena.

Gators Lead in Florida Vanity Plates

Tue, Aug 24, 2010

Florida's pro teams just can't match the popularity of the Florida Gators in the sale of vanity license plates. The Gators lead all of the pro teams and sell almost twice as many vanity plates as Florida State does.

New Logo for Davidson

Thu, Aug 19, 2010

Davidson, NC - Hundreds of residents, Davidson College athletics officials and uniformed athletes gathered last Saturday afternoon on the Village Green for the annual Fan Day – and the unveiling of a new design for the college's Wildcat logo.

Great Lakes Valley Conferences Unveils New Logo

Thu, Aug 19, 2010

Indianapolis, IN - The Great Lakes Valley Conference has unveiled its new logo in conjunction with the launch of its redesigned conference website, www.glvcsports.com.