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August 2010, Sports Media
What a Big East Network Can Do
Don Walker of the Milwaukee Journal-Sentinel reports on the Big East Conference and its chances of launching a successful television network.
Earlier this month, the commissioner of the Big East Conference raised the possibility of the conference setting up its own television network.
Commissioner John Marinatto said there was plenty of work to do, and said a decision might not come for a few years.
All fine and good. But an analysis by Navigate Marketing, a sports and marketing agency that researches such things, suggests that the Big East could generate significant revenue with a network of its own. To read more, click here.
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