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August 2010, Sports Marketing
IMG College Controls College Marketing
With the acquisition of ISP the college marketing sector is largely controlled by IMG. Approximately 75% of the retail sales of college merchandise is generated by schools now under contract with IMG College.
This deal leaves Learfield Sports, Nelligan Sports Marketing and CBS Collegiate Sports Properties as the only other major competitors for college multi-media marketing rights contracts. To read more, click here.
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