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August 2010, Sports Business
Football Ticket Cost Goes Up in Down Economy
Rachel Bachman of The Oregonian describes on Oregonlive.com how the cost of football tickets in many conferences have increased and how certain big games command significant face value prices notwithstanding the difficult economic times facing the country.
Television is driving revenues, said Richard Southall, director of the College Sport Research Institute at North Carolina, and broadcast executives are enticed by full, raucous stadiums. That makes optimal ticket pricing more important than ever. To read more, click here.
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