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August 2010, Sports Marketing
Dreams, Inc. Acquires Collegiate Marketing Services
Dreams, Inc. a leader in the licensed sports products industry, announced that it has signed a letter of intent to acquire Collegiate Marketing Services (CMS) of Overland Park, Kan. CMS has managed the retail, game day and online merchandise operations for The University of Texas Athletics program since 2005.
Steve Ballard, CEO of CMS, stated, "Dreams' acquisition of CMS will be a big win for both companies. The strength of CMS's game day and retail management will now be merged with the top online merchandise platform in the business. The ability to maximize sales across all channels of business for our clients is exciting. We are thrilled to be joining such a successful and fast growing organization." To read more, click here.