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August 2010, Sports Media
CoSIDA Posts Top Ten Social Media Trends
CoSIDA lists the Top Ten social media trends and among those are social fatigue and the rise of Bing. The inexpensive cost of social media is becoming a threat to the high cost of traditional media.
From social search tools to search engine optimization and pay per click advertising, finding where your customers spend their digital time is now easier then ever.
It is becoming increasingly harder to justify the huge expense of traditional media (which has typically taken the shotgun approach to marketing), when you can find and target exactly who you need to. Expect to see more campaigns targeting increasingly niche communities online. To read more, click here.
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