As a creative director, Rich has over two decades of experience in developing and helping implement strategic programs in branding and marketing communications. He has developed brand identities and helped create and recommend successful brand strategies for international, national, regional and local marketers. He has worked on behalf of clients such as Panasonic, Saab, Exxon, American Express, Ansell, Public Service Enterprise Group, Delta Dental, NJ Travel and Tourism, Coldwell Banker, WebMD, Lonza, The CIT Group and Citibank, as well as many non-profit organizations and sports marketers.

His professional work experience includes conceptualizing and supervising copy, design and production on regional and national print, radio, TV, video, and digital and social media campaigns. A winner of many industry awards, the several he is most proud of include a Direct Marketing Association "International Echo Award", and a "Best in the World" Pro Award from PROMO Magazine. He is a graduate of Montclair State University with extended coursework at the School of Visual Arts, in New York City. Rich is a partner in the O'Brien Sports Group. He can be reached at rlehmann@collegesportsbusinessnews.com